Alaffia is an organization born from the determination to make a difference in West Africa. Our founders, Olowo-n’djo Tchala and Prairie Rose Hyde, opened the first cooperative in 2003 with just a few women making shea butter. Now, Alaffia has over 700 cooperative members hand-crafting our raw materials, such as shea butter, coconut oil, and black soap—using traditional methods that have been passed down for generations. These raw materials are then shipped to Olympia, WA, where Alaffia creates the finished products.
Alaffia has grown exponentially in the last few years! We have recently released our new Neem Turmeric collection to provide a full-spectrum of care, from head to toe. It is composed of 12 brand new products and a repackaging of our Neem Oil—another Alaffia favorite. This new collection highlights the combination of two powerful ingredients that have been known in the natural products industry for their amazing benefits—Neem and Turmeric.
Neem, also known as “The Pharmacy Tree,” contains free radical-fighting antioxidants that serve as an extra layer of protection and antibacterial properties that help keep skin healthy. Turmeric is an anti-inflammatory, antioxidant, antibacterial, antifungal, and antiviral powerhouse. Beyond its spectrum of benefits for physical and mental health, turmeric has an amazing effect on your skin and hair as well. Neem, an indigenous African resource, combined with turmeric, an ingredient native to Southeast Asia known for its iconic golden yellow tint and beneficial properties, spawned a set that is dynamic and effective! The potent active ingredients incorporated into these new products are rich in antioxidants and protective properties, making it ideal for problem skin and hair.
Funds from the sales of our new Neem Turmeric line, along with the wide variety of skin and hair care products we offer help accomplish Alaffia’s Empowerment Projects. To date, Alaffia has distributed 7,482 bicycles to Togolese students, provided school supplies to 32,842 students, constructed 2,261 school benches, and built 10 schools in Togo. Through the incredible support of our partners and loyal consumers, Alaffia is able to empower these students to continue their education and become leaders of their communities!
Alaffia has donated 57,575 fruit and forage trees to farmers in rural Togo to reduce impact of global climate change and desertification. The Maternal Health Project provides preand post-natal healthcare for women in Togo and through this program Alaffia has funded 4,463 births. Not only have we provided an immediate answer to help lower the mortality rate, but Alaffia has also educated the people about women’s health issues, nutrition, and preventing female genital mutilation. All of these projects were selected to fulfill the communities’ urgent needs, empower the people, provide education and opportunity, help alleviate poverty, and encourage gender equality in West Africa.
At Alaffia, when we speak of beauty, we are referring to holistic beauty, which looks beyond aesthetics. We believe our bodies, emotions, and environment are interconnected, and when they are in balance, holistic beauty is achieved. This leads to the peaceful coexistence of all life.
Our products are born from this ideal and influenced by the science of Ethnobotany, which is the study of relationships between people and plants. We evaluate how each ingredient interacts with the product, the person using it, and the environment it comes from. Our company embodies the word Alaffia, which is a common greeting or valediction originating from central Togo, Benin, and Nigeria that means a state of peace, health, and well-being.