At Natur-Tyme, we carry a wide variety of high-quality multivitamins. One such selection is Garden of Life’s mykind line. This is the story of the inception of this line.
Several months ago, Garden of Life met with Alicia Silverstone, noted actress, author, and health advocate, to talk about supplements. Hauling her luggage-sized purse with her, she proceeded to pull out several multivitamin products…and quickly proclaimed, “I’m confused. . . which of these products is actually from organic foods that I eat and which of these do not start off with chemicals?” To which Garden of Life answered, “None.”
That was the shocking truth. Silverstone went to great lengths to eat a diet of organic, chemical (and cruelty) free foods. But to supplement that diet, there was not a multivitamin on the market that she could take. Even the best fermented or cultured multis all started off with chemical isolates and the tableted versions had harsh chemical binders, fillers, or coatings. What a disappointment. Silverstone wanted a multivitamin that was made from the types of foods she ate—Certified-USDA Organic, Non-GMO Project Verified, and real!
Garden of Life wanted the same thing—they always have. Creating a vitamin that started off with organic foods, concentrating those foods into meaningful amounts of vitamins and minerals, was always a goal for them. And after years of research, they were close to achieving it.
The process for efficiently harvesting the vitamins and minerals from their organic food sources eluded them for over a decade. However, a few years ago, they began their relationship with a scientist who holds multiple international patents for his novel approach to harvesting vitamins and minerals from organic fruit and herbs. So, they realized that fate had brought them together at just the right time, and they joined forces with Silverstone to create mykind Organics.
Shortly thereafter, they had a major breakthrough with the last obstacle to creating their Certified-Organic multi—they figured out an entirely new, organic way to make a tablet without using the common binders such as magnesium stearate. The process was so novel that it’s now patent-pending, and they call it, Clean Tablet Technology™. This newly invented, entirely organic tablet system worked beautifully, and the finished tablets looked great, had a pleasant smell and taste, and an organic coating making them easy to swallow.
Check out the mykind Organics line at Natur-Tyme and if you have any questions, our professional supplement & vitamin educators would be happy to assist you.