Nordic Naturals: Perfecting the Art of Fish Oil Manufacturing

Blog Joar

       Joar Opheim – Founder of Nordic Naturals

Nordic Naturals has been revolutionizing omegas since 1995, pioneering a new definition of fish oil as it relates to purity, freshness, taste, and dosage. Based in California, the company also offers complementary foundational nutrients essential to health.

Nordic Naturals was born in Arctic Norway, where founder, Joar Opheim, grew up and where fish oil is a part of everyday life.

“Growing up, I never knew anyone who didn’t take fish oil to stay healthy,” Joar recalls. “Our fish oil was always really pure and fresh, with high omega-3 levels.”

When he came to the United States to complete his MBA in the 1980s and could not find quality fish oil, he decided to do something about it.

Joar founded Nordic Naturals in 1995. His vision was to manage every step of the manufacturing process in order to guarantee both high-quality fish oil and environmental stewardship.

Nordic Naturals’ award-winning omega oils are manufactured at its state-of-the-art facility in Arctic Norway that was recognized by the Norwegian government with a $1 million grant for its extensive use of green technology.

“In order to continue to bring our vision to fruition, Nordic Naturals will remain family-owned,” Joar states. “The past 20-plus years have required deeply committed work from my family, our dedicated employees, and me. And there is still more to do.”

Nordic Naturals works passionately to see generations of healthier, happier people around the world. Their products are distributed to over 35 countries and includes more than 200 items in a variety of flavors and formulations for adults, kids, athletes, and pets.

Further information is available at nordicnaturals.com.

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