We recently brought in Wiley’s Finest Fish Oils to our store shelves and customers have been raving about it. It is an affordable and effective fish oil option. And they even have easy-swallow minis for those who aren’t able to swallow big pills. One of the reasons why we love this family-owned company so much is because they are certified sustainable by the Marine Stewardship Council.
You may not have noticed it on their packaging, but the blue check mark on the front of every box is called the Marine Stewardship Council (MSC) Ecolabel. This is a prestigious and difficult-to-obtain certification: very few fish-oil supplements are MSC-certified out of the thousands of different fish-oil supplements sold worldwide.
First off – what is a fishery? A fishery is defined as a geographic area, a species, and often a specific catch method. So for instance, Bering Sea/Aleutian Islands (area) Alaska Pollock (species) Pelagic Trawl (catch method). Don’t confuse a fishery with a fish farm– that’s called a hatchery! When we’re talking about a fishery, we’re talking about wild-caught fish.
Here’s what MSC certification of a fishery means:
- Fish are caught sustainably– MSC designs an exacting and rigorous fishing practices standard that looks at by catch, environmental impact, and healthy stock levels.
- Independent third-party audit of supply chain– First, the fishery has to be certified that it meets the MSC’s standard. Then, individual fishing companies have to be audited that they comply with the standards. Then, any company who wants to use the MSC Ecolabel on their package has to be audited that their ingredients can be traced back all the way to the boat that caught the fish.
- Guaranteed Species– The MSC’s Chain of Custody auditing and inspection program guarantees that Wiley’s only uses the species in their formulas that they say they do. In the case of our Wild Alaskan Fish Oil supplements, it means that the fish used to make their fish oil were actually wild-caught in well-managed US waters by American fishermen – no funny business here. They are guaranteed to be wild-caught (not farmed). The MSC’s Chain of Custody program is important: a 2011 study by Consumer Reports estimated that 20-25% of all fresh and frozen seafood is mislabeled by species. That’s why Wiley’s lists the species name on their label (Alaska Pollock Theragra chalcogramma) – no generic, catch-all species list for them (mackerel, herring, sardine, and/or anchovy) – it’s important to Wiley’s and Natur-Tyme that you know where your supplements come from and who caught them.
Wiley’s fish oil is 30% off MSRP at Natur-Tyme through April 30th.
To learn more about seafood sustainability, you will not want to miss Sam Wiley, of Wiley’s Finest, at our 15th annual health fair. His “Seafood Sustainability—Why it Matters” talk is at 10:30 AM. Advanced-sale tickets to our health fair are only $7. Purchase them on our website today!